In a first for Harrods, the luxury department store has partnered with Burberry to create its festive window displays. Entitled A Very British Fairy Tale, the windows on Brompton Road tell the story of two children on an enchanting adventure through a snow‑swept English country house, complete with flying cars, floating bathtubs and secret passageways.

As part of the display, visitors are able to interact with a sensory window via a touch‑trigger mechanic and motion sensor, through which they can experiment with the lighting and music composed specifically for the display. “Our aim, alongside Burberry, is to evoke magic and ever lasting memories for parents and children alike through our interactive windows,” says Alexander Wells‑Greco, head of visual merchandising at Harrods. Customers will also be able to enjoy a programme of activities to celebrate the partnership. For example, visitors will be able to discover the craftsmanship behind classic Burberry products live at different stations in the Harrods exhibition windows every weekend in the lead up to Christmas.”This Christmas, we are proud to present the Harrods and Burberry “A Very British Fairytale” partnership,” says Deborah Bee, director of creative marketing at Harrods.

“Both quintessentially British with a heritage that stretches back to the 1800s, Burberry and Harrods are perfect partners for the festive season. This year’s theme combines nostalgia with innovation, a modern‑day fairy tale with interactive elements, and of course, many special Burberry pieces made exclusively for Harrods.”

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